Great photographs or videos improve engagement with customers. They also endear your brand to your target audience. Long-form blogs and essays are considerably more difficult to absorb and interact with than visual material. If you just utilize text-based blog posts instead of visual material, you’re probably missing your point.

Both images and videos have their own set of benefits. Let’s take a look at what they are, when to use them, and how they may help you improve your social media presence – and your brand.

Photo Content

Images work well across all platforms, although Instagram and Pinterest are by far the most popular for this type of content. Facebook, Twitter, LinkedIn, and Snapchat are some of the other options. Unfortunately, image-focused websites like Instagram are up against stiff competition.

Video Content Marketing

Video recording is simple and convenient, and it is more interesting to watch for the audience than looking at photographs. Welcome videos, virtual reality tours, business updates, and demos are all examples of great video content that can increase website traffic and sales. Making short videos is inexpensive, but if you want a high-quality video production, expenses will climb. Despite the fact that YouTube is undisputedly the king of video content, videos also do well on Facebook. Even better than YouTube, Instagram is the best option for short films. 

Photo or video: which is better?

Photo Creation vs Video Production

Smartphone cameras are capable of creating stunning photos, and apps allow you to edit them quickly, apply filters, and do a variety of other things. A professional camera and editing software might be expensive and time-consuming to use if you want to go beyond the constraints of a smartphone for better quality photographs. However, in our opinion, it is a fantastic investment. It would be much better if you could employ specialists to photograph your business, its facilities, and other services.

Creating video clips requires a lot more time and work than posting photos. Video creation is a time-consuming task that may easily consume your entire day. There’s no need to be concerned because there are now phone apps available.

Creating video clips takes much more effort than photo-based posts. Video production is a time-consuming endeavor that could easily take the bulk of your day.

Fret not, as there are now phone apps that help you create online videos much quicker than before. This production process is still a bit slower than creating images for posting, but a fantastic way that definitely speeds up the video production process.

Brand Awareness

Strong visual content on social media has the same effect for increased brand awareness. It gives folks a reason to follow you, enjoy your postings, comment on them, and finally reserve a room in your establishment. While still images and other forms of content can tell a complete story in a single moment, video marketing tells the story in a fourth dimension – time.
Digital video content will account for 82% of all web traffic by 2020. If you don’t have video content on your social media platforms, you’re losing out on reach and engagement. There are several social media sites to choose from, including:

• Stories (Facebook and Instagram)
• Snapchat
• IGTV
• YouTube
• Live video (LinkedIn, Facebook, Instagram)
• Tik Tok
• In-feed video (Facebook, Instagram, LinkedIn, Twitter, Pinterest)

However, according to Facebook research, not everyone will stay to watch the full video, so there’s a chance that some of your target audience will miss your message altogether.

Engagement

Pictures get more likes and encourage engagement, but you need to post them regularly and make sure they’re relevant to your company’s aims if you want people to become followers or loyal customers.

LinkedIn posts with images receive 98 percent more comments on average. Visually rich tweets are three times more likely to be interacted with. On Facebook, posts with photos get more likes and comments. Video content is unusual in that it can be difficult to use to elicit engagement. Making a movie, after all, takes considerably more resources and effort than just collecting photos.

Conclusion

There is no black and white here, which may come as a surprise to you. You can’t rely on picture or video content as your main source of visual content when creating an effective social media marketing plan.
In truth, using a combination of video and photo postings to reach your target audience and build interaction over time is a good idea. It’s also crucial to make sure your visual material is purposeful and relevant.Make videos to connect with your audience and build brand loyalty, not only to get your target market to interact with you. Always keep your goals in mind when creating graphic material.
Movies may create more interaction, whilst photos may generate more conversions. Create an A/B testing plan and utilize the findings to inform future advertising decisions based on data.