Facebook is the largest social networking site on the planet, and it’s still expanding! Facebook has at least 2 billion monthly active users, and that number is steadily increasing. Simply put, Facebook is far too big to be overlooked. Your brand must not only be visible on this platform, but it must also present itself in the best possible light.

Optimize your photos in Facebook

Facebook, like almost every other social media platform, is dominated by images. Even the best copywriters would argue that images are more important than copy when it comes to converting advertisements. After all, despite the cliché, a picture is worth a thousand words.
The first thing you can do to improve your Facebook page is to add some high-quality photos to your profile and posts. Make scroll-stopping images or videos that your audience won’t be able to ignore.

Short, enticing video posts are the way to go

Facebook users want to be entertained at all times. You must quickly divert their attention with engaging material because they are likely to be killing time, browsing various interests, or following their friends on social networks. What better medium to use than video to achieve this?
In 2019, Facebook updates prioritized high-quality, original content that keeps viewers engaged for more than one minute, especially video that keeps viewers engaged for more than three minutes. As a result, Facebook is more likely to show videos rather than other types of content. It’s also easier to film and edit short videos, which is a plus for you!

Add subtitles in all your videos

With 1 billion videos watched every day on Facebook, any opportunity to make video content available to all users is a very welcome thing. This year, online video traffic accounts for 74% of total traffic. Facebook users watch 100 million hours of video content every day, and the number is growing.

Approximately 85% of video on Facebook is viewed without sound, according to publisher data. It’s better if as many people as possible see your video and can watch it in their preferred format. Avoid having people skip over your content because it lacks captions. Many hard-of-hearing people benefit from this method because it promotes inclusivity.

Increase Facebook engagement by running simple contests

Although Facebook contests aren’t exactly new, they don’t make this Facebook advertising tip any less valuable. Running a contest with exciting prizes is one of the most effective ways to increase your brand’s interaction and engagement on Facebook.

The best part about planning a competition is that it doesn’t have to be difficult. Simply request that people send you photos of themselves with your products, and then pick a winner at random for a fun getaway.

Give your Facebook Page a clean up

Your brand’s Facebook page should be updated on a regular basis. Adjusted posts in the News Feed are prioritized as Facebook’s algorithm is constantly updated.

Given the importance of your brand’s Facebook page to your company’s marketing efforts, it’s only natural to put your best foot forward at all times. This means that optimizing and making your brand’s page as presentable as possible will be extremely beneficial to you.

You may have amassed a large amount of unnecessary content on your page over time that doesn’t appeal to social media users and may even be misleading about your company. It also ensures the highest level of account security for your company, which is essential these days.

Consistently share user-generated content

What is user-generated content, and why should your company be concerned about it? Consumers are 2.4 times more likely to believe user-generated content is authentic than brand-created content. Because only about half of brands create authentic content, content created by others can help you build a strong reputation.

It all boils down to establishing trustworthiness. Friends and family recommendations are trusted 92% of the time, and online user reviews are trusted 70% of the time. All of the other benefits of user-generated content contribute to this one: the ability to influence booking decisions. Nearly 80% of people’s booking decisions are influenced by user-generated content.

Try out these six tips right now and see how much better your brand’s Facebook marketing will be. You don’t have time to update your Facebook page? Hire qualified professionals to handle all of your resort’s social media marketing. Please contact us at swanmediasolutions@gmail.com if you have any questions.